Eureka!

For my family and friends, it comes as no surprise that one of my sources of creative inspiration is Walt Disney. More specifically, the animation and otherwise artistry of the Studio and Parks is, in my opinion, some of the best work ever done, anywhere in the world. Glowing review right? I don’t work for […]

Le Sigh

I feel stupid a LOT these days. Maybe I needed a lesson in humility. I don’t think I know everything, but I don’t like discovering I’ve done something wrong that could have been prevented by better training or or own creativity in problem solving. Some days, though, I feel like an ignorant child. 

I want to learn new things. That’s the good part of all this. New skills means more marketable when I’m ready to find a new job. I’m not goo any everything. I’ll never been a jack of all trades. But I can try my best and do what I can. I don’t think I ever want to run my own print shop, but working in one shows me how my work might someday be used so I can avoid designs that won’t look good after printing. 

As for the things I feel stupid about, it’s not as bad as I make it sounds. How I feel is true, but it’s not like these are Earth-shattering mistakes. The business isn’t going to fold because of it or anything. I don’t think I’m that important! With a little luck and hard work I’ll be able to teach someone else to do what I do so no one will ever have to go through what I did!
Take it easy and remember to smile. 

Branding

I work at a shop that does signage and branding as well as graphic design. That influence has led me to think that there’s a better way to embrace my name as a brand. You’ll notice that there’s a new profile picture and banner across my social media and web presence.

Let me know what you think. I’m open to feedback. My idea was to have it be bold and still have color as an accent. So I narrowed it down to black and two shades of green. If I ever need it in black and white I will likely have a single white stripe where the dark green is and the lighter shade will be black. That maintains the stripe effect while simplifying for one-color applications if needed. The M would be recognizeable on its own, which is a big plus!

Take it easy and remember to smile!

Time Travels Towards…

…what? I have no idea. I wanted to use alliteration and that’s what came to mind.  I haven’t written much in the past two weeks for two reasons. For one, my job makes me stressed out enough that I have not been able to put the work in for freelancing. For two, my time has been sucked away by looking for an apartment and moving. My official move-in date is August 25th. It’s not likely anything is going to change until then. 

It feels horrible. I’ve been trying to submit proposals on Upwork and do at least one contest entry per week to keep up my practice. I haven’t landed any other freelance jobs and I know that’s because I barely put in 5 hours per week. I haven’t advertised on social media either. 

So that changes today. I must, at least, attempt 1 social media posting per week with a link to my Upwork profile. Posts from me will always be scheduled to drop at 6am to maximize the possibility that people will see it by chance. Here’s to hope for the future. 

Take it easy and remember to smile. 

Indescribable Inertia

I grew up in a house. My parents owned houses my entire life. When I turned 30 I was finally able to move out with my then-boyfriend to a very nice 1-bedroom in Wheaton, IL. It was a lucky find and I love it here. I don’t want to move away from Wheaton. But there’s […]

Credit Where Due

I had an epiphany today. I was working on a job at work and started doing corrections to make the result polished when I noticed that some of the details were rather ugly ok a logo. The designer had clearly used Image Trace in Illustrator. It wasn’t the worst I’ve ever seen, but I did a better job in less than 10 minutes. I think that extra 5-8 minutes I spent on it are the difference between good and great. 10 minutes is the equivalent of $0.16 under my own pay scale. The business is not losing money by taking the time to do the job right. Even if no one would have noticed the curves and bobbles of the Image Trace, you don’t want to give the the opportunity to either.

I guess all of the above depends on the complexity of the work to be done. Maybe I’d use Image Trace for a photo or complex logo and only fix the bare minimum if it was going to take, say, an hour, or $10, of my time. I have had to use Image Trace for a photo simply because the original wasn’t big enough for me to use. Usually, however, I make it look like it’s a bit pixelated anyway so it looks like a raster, what most people expect from a digital photo. 

I try to avoid Image Trace on the whole unless I’m looking to clean up or stylize something. For example, I have a drawing in pen or pencil. I want the lines to be black and crisp and the whites to be transparent. Image Trace is perfect for that! You can set it so that you only have black and white and then play with the threshold and minimum area size in order to clean up some lines or make sure some fainter ones are traced properly. It’s a good idea to expand an Image Trace before editing it. Expanding the result allows for editing individual points. I’ve also used the Path > Simplify option to further clean up needlessly complex results. It’s an art in itself. 

Take it easy and remember to smile. 

deejay.photo

This design showcases the entertainment and event planning part of Ronnie’s business. The brief mentioned that the client wanted to see a design with foil in it, so I made my cards using the 877C Pantone swatch. Of course, the client could choose to have his cards foil stamped, which is more expensive. Either way, […]