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deejay.photo


This design showcases the entertainment and event planning part of Ronnie’s business. The brief mentioned that the client wanted to see a design with foil in it, so I made my cards using the 877C Pantone swatch. Of course, the client could choose to have his cards foil stamped, which is more expensive. Either way, I included a mockup of the card so the client could see where the foil/metallic ink would go. The black area is what will be silver in the final design. The client also wanted the card to be two-sided so I put his contact information on the back. Since the logo was already a camera, I thought I’d stay away from photography related iconography. 

I chose to make this card tall instead of wide to emphasize the spotlight on the camera logo, which will be silver. It also affords the logo some much needed space. The client provided a logo, but I thought the lettering, especially the small lettering under the deejay.photo, would be too small when it came to print. I did a test print on my home printer and it bled fiercely. I know that professional printers would have much better detail in their prints, but why run the risk? I beefed up the typography while maintaining the weight proportions of the original.

persisto logo
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Persistance

Today – July 5, 2017 – I worked on a logo for a learn-to-code opportunity for kids. I had planned on working on this contest over the weekend, but just got around to it today with Independance Day disrupting my habits. In my email inbox sat a message from 99designs.com that one of the contests I watched had posted an announcement. The client, from a company called Persisto, stated that he/she thought their brief wasn’t as clear as they expected it should be, so they clarified, mentioning the use of graduation hats as a design elements. That made me think of a graduation hat in perspective, as in many illustrations. He/she also stated they didn’t want a letterform logo and we designers should focus on the tech aspect of their business. So…I had a graduation hat and the idea of technology and coding. The diamond shape of the hat matched HTML tags! While HTML isn’t exclusively what the business hopes to teach kids, it is considered a fundamental coding language for web and a precursor language to Javascript, one of the main programming languages for all web- and app-based programs.

Like the name Persisto, persistance and perserverance represent the core values of learning and success. I persist in submitting proposals and contests entries. How else can I learn? I know the fundamentals of design. Lynda.com provided me with a Logo Design class that was a great refresher for Illustrator in general. All that’s left is to continue designing. Practice makes perfect.

Take it easy, and remember to smile!