This design showcases the entertainment and event planning part of Ronnie’s business. The brief mentioned that the client wanted to see a design with foil in it, so I made my cards using the 877C Pantone swatch. Of course, the client could choose to have his cards foil stamped, which is more expensive. Either way, I included a mockup of the card so the client could see where the foil/metallic ink would go. The black area is what will be silver in the final design. The client also wanted the card to be two-sided so I put his contact information on the back. Since the logo was already a camera, I thought I’d stay away from photography related iconography.
I chose to make this card tall instead of wide to emphasize the spotlight on the camera logo, which will be silver. It also affords the logo some much needed space. The client provided a logo, but I thought the lettering, especially the small lettering under the deejay.photo, would be too small when it came to print. I did a test print on my home printer and it bled fiercely. I know that professional printers would have much better detail in their prints, but why run the risk? I beefed up the typography while maintaining the weight proportions of the original.
Like the name Persisto, persistance and perserverance represent the core values of learning and success. I persist in submitting proposals and contests entries. How else can I learn? I know the fundamentals of design. Lynda.com provided me with a Logo Design class that was a great refresher for Illustrator in general. All that’s left is to continue designing. Practice makes perfect.
Take it easy, and remember to smile!