Clients are like Onions

Clients come to you and say “I need some shirts made.” You tell them how everything is priced and what the limits are. Then you realize this isn’t just someone who wants to make one or items, but they are planning an entire future starting here. If at first a client is demanding maybe we as designers need to ask them about their lives and motivations. 

Today, I was at my job all alone. I didn’t know that would be the case until today. It was on the calendar but I clearly didn’t read the times well enough. Not only was everything just fine, it was also eye-opening. A customer came in to approve some details on his order. I walked him through what I needed to know, told him what I knew he needed to be told, and thought that would be that. 

It turned out he was an aspiring clothing designer. By clothing designer I don’t mean someone with a degree in fashion, but someone who wanted to make an entire line of graphic tees and products. So I asked him more about what he needed and wanted since he seemed to be willing to learn to do the work for himself and save some money. He was making these designs, or having someone else make them, for a line of clothing inspired by and dedicated to a family member that was important to him. 

I never would have known this information if I hadn’t asked the question “what is it you want to do?”  Does that make me a Chatty Cathy? Is that inappropriate for a “clerk” at a small shop? I think I helped out a customer. Hopefully, that will help bring him back to our services in the future. Maybe he will tell his friends about the shop. 

I’d love to say where I work because the publicity would surely help business. I haven’t because I have published some personal thoughts about coworkers and my employer. To be sure, there are ways of finding this information anyway for someone dedicated to finding it. I also want to protect our customers and have avoided naming names as much as possible. I want this blog to be about my thoughts and lessons in my journey of freelancing and self-employment. How to talk to others is so critical! It’s been a tough 32 years of life being socially inept. I’m ready for more, anyway. 

Take it easy and remember to smile.